The website aims to serve as an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.
Culture Machine’s digital brand, Blush has been breaking women-centric stereotypes since it’s inception. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.
With unusual sections and relatable articles, Blush aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory. The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.
Reema Behl, former assistant editor at an established women’s magazine, has joined Blush.me as its editor-in-chief. “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally”.