Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology and storytelling to build great media brands that people love. By combining cutting edge technology with great content, it currently runs some of India’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over. Culture Machine, a wholly owned subsidiary of The Aleph Group, Singapore, has offices in India (Mumbai, Pune, Delhi, Chennai and Hyderabad) and the United States of America (California).
Our Media Brands
Being Indian is your ticket to everything Indian and this is what makes the digital channel so unique. It’s a friendly hangout, a non-stop laugh riot, a voice of reason and influence. Being Indian wears multiple identities. Youthful, contemporary, socially relevant, smart and feel good – Being Indian comes with an eclectic mix of passion and common sense and a lot of heart.
If Blush were a woman, she’d be described as Bold, Unapologetic, Beautiful & Brave. Blush is a lifestyle digital platform that presents content for the modern, cosmopolitan, forward thinking and decision making woman. From beauty to beautiful, woman to womanhood and lifestyle to life, Blush is a myriad of themes of everything that the modern Indian woman wants to explore.
Put Chutney is Culture Machine’s reputable Anna from the South who entertains an audience that’s hungry for regional humour. Put Chutney has successfully tapped the southern regional audience by building a community of whacky, curious, witty, goofy and like-minded thinkers who find solace in their idli-chutney and mustachy machhas.
Awesome Sauce is our yummylicious offering of food content, made to order for the taste buds of Indians in India and across the globe. Fun, easy to follow and delectable for the eyes, Awesome Sauce has everything that it takes to make an Indian food lover go weak in the knees. Recipes, kitchen hacks and more – daily on Facebook, Youtube and Instagram. Enjoy!
One of its kind, youthful and quirky. Viva is a Telugu YouTube Channel from the stable of Culture Machine. Viva has rocketed to become a rage down south. Sabarish Kandregula, the face of Viva, with his unusual style of comedy has set a new benchmark in the comedy genre. Viva’s content resonates with the youth of Telangana and Andhra Pradesh, as well as the expat community.
Intelligence Machine empowers brands and creators with the answer to “know what content to create”. Its big data stack processes terabytes of data from digital and social media everyday. With its patent-pending recommendation engine, it helps brands and creators know what kind of content is working well, what is creating a buzz on social media, and what kind of content is appealing to the masses.
Video Machine is a patent-pending cloud-based proprietary platform to generate great looking videos for any audio track personalized to audience interest, at scale. It offers end-to-end solution for users to source catalogue, curate media assets and generate video variations using a multitude of story formats. These videos can then be syndicated, as horizontal, vertical or square shaped formats, across video streaming platforms like YT, FB, Spotify, Twitter, Roku, Linear Television amongst others.
Creator Platform is an integrated solution for an individual talent to join our network, access and analyse the performance dashboard of their channels, and content managed by CM. It provisions a consolidated view of revenue share generated from the creator’s channels, or videos in our network, published over different social media platforms. Lastly, it is the easiest way to recover earned Payouts for all the media content managed through CM.
How We Do It
We are a digital media company for the internet generation, and we’ve been consistently exporting South Asian youth culture globally. Our final product is an amalgamation of great quality digital content backed by data and technology that are weaved together to narrate great stories that eventually become a trend.
Our programming team understands the science of digital video, and hence, we have our own in-house technology developed by top notch engineers. The right content is syndicated onto diverse digital platforms that is personalized and curated for your audience.
Check out our Blog to see what’s happening
Selfies, excuses and more: Rajkummar Rao tells us about four kinds of Indian voters. Hindustan Times. Dated, 21st September 2017
Rajkummar Rao, who is gearing up for the release of Newton – a film on elections and voting in our country, has teamed up with ...
This Video Starring Prateik Babbar Promotes ‘Azaadi’ from Biases, thequint.com. Dated, 2nd August 2017
Do not talk about the ‘D’ word, nor refer to topics such as ‘rehab’, ‘recovery’, or ‘overdose’, instructs Blush/Culture Machine’s new video starring Prateik Babbar. The ...
Watch: Drunk drivers cannot get away in this (funny) video featuring Youtube sensation ‘Viva’ Harsha, scroll.in. Dated, 24th August 2017
Comedy actor “Viva” Harsha plays a dutiful Telangana state traffic policeman in Culture Machine and Youtube channel VIVA’s new video on drunken driving. “Drinking brings a ...
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